The divine investiture of Kings was the concept in ancient time, which justified them to rule over their subjects and the one whom they had conquered.  They insisted that it is God's wish that they rule over their subjects.  They began depicting effigies of Gods who bestowed the kings.  The copper coinage of Kujula had Greek deity Heracles which shows the influence of Pahlavas.

Vima used only one deity on his coins, a God from Indian viewpoint is SHIVA seen either standing alone with a trident or standing with his humped bull-Nandi (Vrsaba).  This can be evidenced by his epithet "mahisvarasa" as stated earlier.  Siva has been named 'Oesho' on his coins whose etymology seems to be more likely in Sanskrit - I'sha.  Symbols expressing Siva's characteristics on these coins are Damaru, club, trident-cum-axe.  Close to the trident/axe is shown the symbol Nandipada, a Saivite symbol and as usual the insignia of Kushan on the left to it.  Except for few coins where Siva is nude, always wears a long robe covering the body from shoulder to ankles.  In few coins, Siva is shown even with moustache and sacred thread.  The hair is either arranged in the form of twisted locks or has been matted-hair (Jata) with lateral strands.

The religious images of Kushana's encounter in Bactria were probably the Bactrian deities depicted in the initial issues of Kanishka's coins.  They were Elios - a solar deity shown draped and with a nymbus behind the head,  Nania - a multivalent Goddess related to Inna Ishtar  shown holding a wand with a protome of an animal, Salene - the moon goddess shown with a club on the left hand and with shoulder flames, the Ephaistos - the God of Fire holding the forge shown draped and bearded, with shoulder flames and a crescent on the head.  The legend were in Greek revealing the influence of earlier rulers (Pahlavas).  The second issues of coins were with Bactrian names instead of Greek, for the same God named as Miiro, Mao, Nana and Athso.  Some issues of coins which Kanishka carried out had the symbol of Buddha - Gautama and Buddha - Maitreya.  These were probably a commemorative issue.  In one type, a figure of deity holding out a diadem in front of the horse with a greek legend Lrooaspo probably represented a Zoroastrian "God of Horse" (based on the Iranian meaning - Possessing a healthy horse).  Fire God is depicted with the fire on two shoulders with a greek legend Athsho (Zoroastrian Fire God). A four armed King sitting on a Simhasana (throne with Lion legs) with a greek legend Manaobago, signified that he is son of the moon (Vohu Mano, the Concience - a Zoroastrian angel).  The Greek Wind God carrying a mantle represented in the pose of a runner was subsequently replaced with a Bactrian name Oado instead of greek name Anemos. Oesho is depicted with a trident in hand, erect phallus and with four arms. Buddha's image has a double circular nymbus behind the head, with urnisa on his head and an urna between the eyebrows.

Huvishka stuck coins with Greek, Hindu, Zoroastrian and Bactrian deities(Pidti, Ardochsho, Miiro, Oado).   Some of his rare coin issue shows Goddesses Uma (Ommo in Bactrian) and Simhavahini Durga with her vehicle Lion.  The representation of Nana with Oesho on some of Huvishka's coins is significant.  Nana appearing with Siva was intended to represent his consort Uma - Ommo.  In a unique coin, a eagle can be seen on the right hand of Yama (Iamsho).  On reverse of some gold coins of Huvishka, appears a winged female figure Nimbate standing to left holding a cornucopiae in the left hand and a wreath or a trophy in the right hand identified as the deity Oanindo (Goddess of victory).  Coins of Huvishka even carries the Greek legend "WORMOZDO" with a image on the reverse represented by a bearded male deity nimbate standing to left, and holding a sceptre in the left and a wreath on the right hand. It signifies the supreme God of Iranian religion 'Auhramazda'. The greek legend 'RIOM' on some of the coins shows the Indian Goddess of fortune 'Riddi' (Kubera's wife).  Later Kushana rulers (VasudevaI, KanishkaII, Vashishka) used  either Shiva or Lakshmi in their coinage absorbing themselves in Indian culture.  The deities on the Kushana coins reveal one of the most extraordinary facts of the Kushana dynasty; its broad cultural horizon and habits of religious syncretism.